Last updated: June 12, 2026

Privacy Policy

At elaSEO, we take your privacy seriously. This policy explains what data we collect, how we use it, and the choices you have. If you have any questions, contact us.

1. Who We Are

elaSEO (elaseo.com) is an AI-powered SEO toolkit built for bloggers, content creators, and small website owners. We are operated by Elango, based in India. When we say "elaSEO", "we", "us", or "our" in this policy, we mean the team behind elaseo.com.

For any privacy concerns, reach us at: ela.seo@outlook.com

2. What Data We Collect

2.1 Account Information

When you create an account, we collect your email address and display name. If you sign in with Google, we receive your name and email from Google — we do not receive your Google password.

2.2 Tool Usage Data

When you use our SEO tools, we store the inputs you provide (URLs, keywords, article text) and the outputs generated. This allows you to save and revisit reports in your dashboard. Free plan reports are retained for 7 days; Pro plan reports for 90 days.

2.3 Payment Information

We use Razorpay to process payments. We never see or store your card number, CVV, or banking credentials. Razorpay handles all payment processing and is PCI-DSS compliant. We only store your subscription status, plan type, and billing dates.

2.4 Website Data

When you use our Page Speed, URL SEO Checker, or Similar Site Search tools, we analyse publicly accessible information about the URLs you enter — the same data any search engine can see. We never access your hosting account, CMS admin, or any private backend.

2.5 Technical Data

We automatically collect standard technical data including your IP address, browser type, device type, and pages visited. This is used for security, debugging, and improving the service. We do not sell this data.

3. How We Use Your Data

  • To provide and improve our SEO tools and features
  • To save your reports and allow you to access them from your dashboard
  • To send transactional emails (account confirmation, password reset, subscription receipts)
  • To enforce free tier usage limits and Pro subscription entitlements
  • To send our newsletter — only if you have opted in, with an unsubscribe link in every email
  • To detect and prevent abuse, fraud, or unauthorized access
  • To respond to your support requests via the contact form
  • To comply with legal obligations

4. AI Processing

Our tools are powered by Claude AI by Anthropic. When you use any of our AI-powered tools, the content you enter (URLs, keywords, article text) is sent to Anthropic's API for processing. Anthropic's privacy policy governs how they handle this data. We recommend not entering personally identifiable information or sensitive business secrets into our AI tools.

We also use the Google PageSpeed Insights API (free, no login required) for the Page Speed Score tool. URLs you test are sent to Google for analysis.

5. Data Storage and Security

All user data is stored in Supabase (PostgreSQL), hosted on secure cloud infrastructure. We implement:

  • Row-Level Security (RLS) — you can only access your own data
  • Encrypted connections (HTTPS/TLS) for all data in transit
  • Encrypted storage for OAuth tokens and sensitive credentials
  • Admin access protected by secure cookie authentication
  • Regular automated database backups

Despite these measures, no system is 100% secure. We will notify affected users promptly in the event of a data breach.

6. Data Sharing

We do not sell your personal data. We share data only with the third-party services necessary to operate elaSEO:

ServicePurposeData shared
SupabaseDatabase & authenticationAccount info, reports, usage data
Anthropic (Claude)AI tool processingTool inputs you provide
Google (PageSpeed API)Page speed analysisURLs you test
RazorpayPayment processingName, email, transaction amount
ResendTransactional emailEmail address, name
VercelHosting & CDNIP address, request logs

7. Cookies

We use minimal cookies necessary to operate the service:

  • Session cookies — to keep you logged in via Supabase Auth
  • Admin cookie — to authenticate admin dashboard access (httpOnly, 24hr expiry)
  • localStorage — to temporarily save your tool inputs before sign-in

We do not use advertising cookies or third-party tracking pixels. We do not display ads on elaSEO.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access — request a copy of the data we hold about you
  • Correction — request we correct inaccurate data
  • Deletion — request we delete your account and all associated data
  • Portability — request your data in a machine-readable format
  • Objection — object to certain types of processing
  • Unsubscribe — opt out of marketing emails at any time

To exercise any of these rights, contact us and we will respond within 30 days.

9. Data Retention

  • Free plan saved reports: automatically deleted after 7 days
  • Pro plan saved reports: automatically deleted after 90 days
  • Account data: retained until you delete your account
  • Payment records: retained for 7 years as required by Indian tax law
  • Email logs: retained for 90 days for debugging purposes

10. Children's Privacy

elaSEO is not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by email or by displaying a notice on the site. The "Last updated" date at the top of this page always reflects the most recent version. Continued use of elaSEO after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out:

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